Brands
Brands
Brands
Democratizing insights so founders and founding marketers save time, money, and guesswork.
This platform is built for brands that want actionable feedback and truly honest, real-time input.
Democratizing insights so founders and founding marketers save time, money, and guesswork.
This platform is built for brands that want actionable feedback and truly honest, real-time input.
Democratizing insights so founders and founding marketers save time, money, and guesswork.
This platform is built for brands that want actionable feedback and truly honest, real-time input.
Why does Hot Takes exist?
Building a brand means making dozens of high-stakes decisions every week - about your product, packaging, pricing, or positioning. But here’s the truth:
Founders aren’t trained researchers.
You don’t have the time (or background) to design structured research studies, so the process ends up being unscientific.
Conversations stay in a bubble.
Most founders rely on feedback from existing customers, friends, or family. The problem? These groups carry heavy biases that don’t reflect the wider market. It’s great feedback but not necessarily great insights.
Our research infrastructure is broken.
Traditional consumer studies are slow, expensive, and built for large corporations - not fast-moving D2C founders.
Respondent bias is real.
Most time’s people respond as their ideal selves. Straight forward questions allow the audience to hide their true colors, as they say!
The result? Decisions are made on gut feel, biased feedback, or incomplete data, leaving growth to chance!
Why does Hot Takes exist?
Building a brand means making dozens of high-stakes decisions every week - about your product, packaging, pricing, or positioning. But here’s the truth:
Founders aren’t trained researchers.
You don’t have the time (or background) to design structured research studies, so the process ends up being unscientific.
Conversations stay in a bubble.
Most founders rely on feedback from existing customers, friends, or family. The problem? These groups carry heavy biases that don’t reflect the wider market. It’s great feedback but not necessarily great insights.
Our research infrastructure is broken.
Traditional consumer studies are slow, expensive, and built for large corporations - not fast-moving D2C founders.
Respondent bias is real.
Most time’s people respond as their ideal selves. Straight forward questions allow the audience to hide their true colors, as they say!
The result? Decisions are made on gut feel, biased feedback, or incomplete data, leaving growth to chance!
Why does Hot Takes exist?
Building a brand means making dozens of high-stakes decisions every week - about your product, packaging, pricing, or positioning. But here’s the truth:
Founders aren’t trained researchers.
You don’t have the time (or background) to design structured research studies, so the process ends up being unscientific.
Conversations stay in a bubble.
Most founders rely on feedback from existing customers, friends, or family. The problem? These groups carry heavy biases that don’t reflect the wider market. It’s great feedback but not necessarily great insights.
Our research infrastructure is broken.
Traditional consumer studies are slow, expensive, and built for large corporations - not fast-moving D2C founders.
Respondent bias is real.
Most time’s people respond as their ideal selves. Straight forward questions allow the audience to hide their true colors, as they say!
The result? Decisions are made on gut feel, biased feedback, or incomplete data, leaving growth to chance!
We do the heavy lifting
We do the heavy lifting
We do the heavy lifting
You don’t need to be a researcher. Just drop in your brand questions - we’ll structure them into clear, testable formats.
You don’t need to be a researcher. Just drop in your brand questions - we’ll structure them into clear, testable formats.
Beyond biased bubbles
Beyond biased bubbles
Beyond biased bubbles
Hot Takes gives you access to unbiased, broader consumer input. Define your audience are broad or as niche as you’d like!
Hot Takes gives you access to unbiased, broader consumer input. Define your audience are broad or as niche as you’d like!
Gamification combats biases
Gamification combats biases
Gamification combats biases
Ever wonder why no one ever lies in a Buzzfeed quiz? Gamification of the questions makes people drop their guard and express their true intentions!
Ever wonder why no one ever lies in a Buzzfeed quiz? Gamification of the questions makes people drop their guard and express their true intentions!
What's more?
What's more?
We go above and beyond to ensure respondent quality and mining strong insights for visible impact.
Screener Questions
Screener Questions
In addition to standard audience profiling, we add non-leading screener questions before every survey to ensure the audience match is as close to perfect as possible!
In addition to standard audience profiling, we add non-leading screener questions before every survey to ensure the audience match is as close to perfect as possible!
Beyond Listening, Into Building
Beyond Listening, Into Building
With our combined 10+ years of experience, we’ll guide you from developing your hypotheses to mining the insights during the beta program. Beyond listening, we’re here to complement, collaborate, and co-create with you, turning insights into impact.
With our combined 10+ years of experience, we’ll guide you from developing your hypotheses to mining the insights during the beta program. Beyond listening, we’re here to complement, collaborate, and co-create with you, turning insights into impact.
Where are you sourcing your respondents?
Well, we can’t reveal that here, can we? What we can tell you is that the participants for the beta program are sourced through trusted and vetted communities.
What kind of questions can I test?
From positioning to pricing strategy, messaging, channel development, product development and packaging design, you can (and should!) test everything.
How is this different from a normal survey tool?
Unlike Typeform or Google Forms, Hot Takes removes the “ugh” factor. Respondents play games - meaning higher engagement, better attention, and honest answers. You can bring your question in the exact form it came to your mind, we’ll match it to our database and ask your audience the right way. If that’s not enough to convince you, here’s one more reason we’re better- we have the audience! You want someone who is a software developer, loves vodka and plays garba? We’ll get you them!
Where are you sourcing your respondents?
Well, we can’t reveal that here, can we? What we can tell you is that the participants for the beta program are sourced through trusted and vetted communities.
What kind of questions can I test?
From positioning to pricing strategy, messaging, channel development, product development and packaging design, you can (and should!) test everything.
How is this different from a normal survey tool?
Unlike Typeform or Google Forms, Hot Takes removes the “ugh” factor. Respondents play games - meaning higher engagement, better attention, and honest answers. You can bring your question in the exact form it came to your mind, we’ll match it to our database and ask your audience the right way. If that’s not enough to convince you, here’s one more reason we’re better- we have the audience! You want someone who is a software developer, loves vodka and plays garba? We’ll get you them!
Where are you sourcing your respondents?
Well, we can’t reveal that here, can we? What we can tell you is that the participants for the beta program are sourced through trusted and vetted communities.
What kind of questions can I test?
From positioning to pricing strategy, messaging, channel development, product development and packaging design, you can (and should!) test everything.
How is this different from a normal survey tool?
Unlike Typeform or Google Forms, Hot Takes removes the “ugh” factor. Respondents play games - meaning higher engagement, better attention, and honest answers. You can bring your question in the exact form it came to your mind, we’ll match it to our database and ask your audience the right way. If that’s not enough to convince you, here’s one more reason we’re better- we have the audience! You want someone who is a software developer, loves vodka and plays garba? We’ll get you them!
Ready to see Hot Takes in action?
Connect with us to participate in our beta program
Ready to see Hot Takes in action?
Connect with us to participate in our beta program
Ready to see Hot Takes in action?
Connect with us to participate in our beta program
Contact Us
Aastha Desai
aastha@hottakes.club
Vishrutha Aravamudan
vishrutha@hottakes.club
Contact Us
Aastha Desai
aastha@hottakes.club
Vishrutha Aravamudan
vishrutha@hottakes.club
Contact Us
Aastha Desai
aastha@hottakes.club
Vishrutha Aravamudan
vishrutha@hottakes.club